The absolute greatest asset in your entire online marketing campaign is always going to be your audience. They will share your videos. They will push people to watch it. They will share it in groups. You need to first find them by using Twitter and YouTube marketing techniques.
The first time you share a video over your social media is the most important. It’s going to determine how well the video does. Not only do they get the added social proof of more views right away, but the additional sharing of the video helps push it viral.
A company as well-known as Microsoft can get away with it, but yours needs more information on it. I’d advise you to add:
- Website address: Your viewers are incapable of actually buying something on YouTube, they’ll buy it on your website. Push them there at every chance.
- Product photos: Let people see what it is you sell.
- Contact information: Again, you don’t sell on YouTube. The more chances you give people to contact you for a purchase, the better your odds.
- A video schedule: You should establish a regular schedule for when you’ll upload, and you need to advertise it or buy yt views.
Microsoft has done none of this in their header image. Maybe the scuba diver is part of some campaign they’re running elsewhere, but its wasted space as I see it with all the information they could have put there.
Use video to improve your website
You’ll see above that I embedded a video. I did that for two reasons:
- It gives you a good example of what to do, helping you learn and making my content more valuable to you.
- It helps improve my bounce rates because readers stay on the page and watch the video. This betters my SEO.
You need to use your videos on your website, blog, and anywhere else they’ll embed. This can help to increase your SEO and performance for your website, as well as for the video itself.
You can also use it to help sales pages convert. There’s nothing like a quick video, 30 seconds or less, on a landing page which shows viewers how the product works and how it will help them.
B2B marketing videos can do a lot for you
You have to stop thinking of YouTube as a place where people only go to watch pointless videos which have nothing to do with serious business. Nearly every one of YouTube’s one billion-plus monthly visitors has a job of some sort, and can be a B2B lead. All you have to do is tap into their searches via keywords, and you can steal them away from a silly cat video to watch your explainer, how-to, or entertaining B2B videos.
To do it successfully you’ll need to:
- Create great first impressions with a good header, profile, and thumbnail images.
- Help your videos be seen by including them as integral aspects of your social media accounts.
- Embed videos to better your SEO for your website, and your video.
B2B marketing on YouTube is about your entire online marketing campaign. It touches your social media, your website, your SEO, and your fans. Getting it right can be huge for your brand’s B2B marketing.